Website / SEO / Analytics / Search Console / Business
Get Wicked Edges By David A Website And On Google
Client: Wicked Edges By David
The Challenge
David Strickler, a specialist in mobile blade sharpening, was operating a successful local business but lacked a digital footprint. Despite his expertise, he was "invisible" to modern customers who search for services online. He had no website, no way to accept digital bookings, and no presence on search engines or social media. He needed a complete digital foundation that allowed him to manage appointments without a pen-and-paper system while simultaneously building brand authority in the North County San Diego area.
Our Solution
South Bay IT Solutions acted as a full-cycle digital partner to modernize David’s operations:
Infrastructure & Hosting: Secured a high-performance Bluehost environment with a three-year domain commitment to ensure long-term stability.
Custom Software Development: Built a custom PHP-based web application featuring a bespoke administrative dashboard. This allows David to manage messages, appointments, and a dynamic booking calendar in real-time.
Search & Analytics Stack: Verified and optimized his Google Business Profile, and integrated Google Search Console and Google Analytics to track local traffic and search performance.
Social & Content Strategy: Launched and managed brand profiles across Instagram, X, YouTube, and Facebook. We maintain his digital presence through consistent posting and SEO-optimized blog content to drive organic reach.
Infrastructure & Hosting: Secured a high-performance Bluehost environment with a three-year domain commitment to ensure long-term stability.
Custom Software Development: Built a custom PHP-based web application featuring a bespoke administrative dashboard. This allows David to manage messages, appointments, and a dynamic booking calendar in real-time.
Search & Analytics Stack: Verified and optimized his Google Business Profile, and integrated Google Search Console and Google Analytics to track local traffic and search performance.
Social & Content Strategy: Launched and managed brand profiles across Instagram, X, YouTube, and Facebook. We maintain his digital presence through consistent posting and SEO-optimized blog content to drive organic reach.
The Results
Since the project launch in February 2026, the digital transition has yielded immediate local impact:
Physical Expansion: Secured two permanent weekly locations in Escondido, CA, driven by increased local search visibility.
Automated Operations: Transitioned from manual intake to a centralized digital booking system, reducing administrative overhead.
Growth: The client reports a significant uptick in customer inquiries and service volume within the first 90 days.
SEO Maturity: Established a "Day 1" search presence for "mobile sharpening in Escondido," with indexed content now actively climbing regional rankings.